Chinese Fashion Entrepreneur Lu Yan Is Appointed IWC’s Latest Brand Ambassador
IWC Schaffhausen is proud to announce fashion entrepreneur Lu Yan as its newest brand ambassador. Following a globally successful career as one of the first Chinese supermodels, Yan is now the founder of Comme Moi, an internationally-renowned womenswear label she set up in 2013.
“It’s an honour to partner with such an iconic brand. I am a champion for creativity and always push my label to innovate, especially when it comes to sustainability. IWC mirrors me in this respect, blending technical ingenuity, timeless luxury and a commitment to adding value to society. Whilst I make pure and uncomplicated clothes for modern women, empowering them to dress authentically for their multi-faceted lives, IWC delivers the same elegant aesthetic, creating watches women like me want to wear. We are a natural fit,” explained Yan.
She is widely regarded as one of China’s first supermodels. After starting her modelling career in France in 1999, she enjoyed incredible global success, gracing runways and magazine covers worldwide. In 2013 Yan decided to retire from modelling to launch her own womenswear label.
Still at the helm of Comme Moi, eight years later, her hands-on role encompasses everything from design to production, supply chain to marketing. Her versatility of purpose and sustainable outlook inspires the signature style of her designs, known for their luxurious minimalism and practical wearability. With 15 stores in Mainland China, the label is a firm fashion favourite, so much so that Yan was awarded a position on The Business of Fashion 500, the definitive professional index of industry leaders.
“Comme Moi’s luxurious and timeless elegance and Lu’s own passion and creativity dovetail perfectly with IWC. She shares our belief in the power of innovation and also places sustainability and responsibility at the heart of her brand. As individuals, we strive to make to make the world a better place to live, and I’m excited to see what we can now achieve together,” added IWC Schaffhausen CMO, Franziska Gsell.
As well as being incredibly influential in the Chinese fashion industry, Yan has long been a devoted charity campaigner. She participated in Teach China’s volunteering program, “Hands up and change the future in two years” and is also a dedicated advocate for education. As part of its wide- ranging commitment to sustainability, IWC works hard to promote education and young people’s wellbeing and has done so for many years through its various charitable projects, including Laureus Sport for Good and the Fondation Antoine de Saint-Exupéry.