One of Only Three Known with a Eurasia Cloisonné Enamel Dial was sold for CHF 7,048,000 / US$ 7,819,051 / € 6,427,776

IWC Schaffhausen is proud to announce fashion entrepreneur Lu Yan as its newest brand ambassador

One of only three examples of the Reference 2523 with Cloisonné Enamel Dial to be auctioned in The Geneva Watch Auction: XIII

A current total of 500 members for its second year in existence, it represents a vast network of ambassadors of the passion for watchmaking

A collaboration between Swiss Haute Horlogerie manufacturer Audemars Piguet and Marvel

The Art of Breguet

The new TimberTex straps are made from a low- impact paper-based material

An Innovative Watch Subscription Program. Select – Enjoy – Buy Later!

Jason Statham in the Five Eyes movie will have a Panerai Submersible Carbotech 47mm (PAM1616) on his wrist 

Amanda Seyfried and Nicholas Hoult join the 78th Annual Golden Globe Awards wearing Jaeger-LeCoultre

Girard-Perregaux is revealed as Official Watch Partner for Aston Martin Lagonda and Aston Martin Cognizant Formula One Team

The Swiss luxury watch brand has announced the signing of Naomi Osaka as a brand ambassador

Sinn Spezialuhren is celebrating a special anniversary in 2021: the manufacturer of high-quality mechanical watches is turning 60

Timeless stories since 1931

Six Rides, One Significant Cause

Last-known example of the Heuer Monaco owned and gifted by McQueen becomes most expensive Heuer wristwatch ever sold

Racing Pulse, Phillips’ Flagship New York Watch Auction, Realizes $27.6 Million, Concluding A Record-Setting Year

The creation of a room devoted to scientific resources for navigation at sea throughout the ages

The authenticity of Hublot watches is guaranteed by a visual recognition of the micro-structure of their materials

The 2020 prize list of the Grand Prix d’Horlogerie de Genève (GPHG) was unveiled on Thursday November 12 at the 20th GPHG awards ceremony

Oris sets a new standard with an innovative in-house automatic movement

The watch will be offer in Retrospective: 2000-2020, a themed auction curated by Phillips & Blackbird in Geneva on 8 November 2020

Brady and Marsden discuss the realities of life on set and what IWC watches mean to them

In this new film, the brand tells the story of its founder, Florentine Ariosto Jones, played here by IWC brand ambassador James Marsden

New special exhibition in the German Watch Museum Glashütte

Glashütte pays tribute to the watchmaking pioneer who played a key role in rebuilding Saxony’s precision watchmaking industry from 1990

Tadej Pogačar Wins Tour De France In Stunning Come-From-Behind Performance

Check out the watches nominated by the new GPHG Academy 

Reinhard Reichel handed over his tasks to Dr. Ulf Molzahn

Bringing to life the connection between engineering excellence in watchmaking and motorsport through a focus on the IWC Racing Team