This initiative launched in March by several luxury watch brands will take place from August 26th to 29th with the support of the State of Geneva. The event will be the only multi-brand gathering taking place in 2020 after the cancellations of Baselworld and Watches & Wonders.

The Geneva Watch Days steering committee is making progress in its preparations. The event will be held from August 26th to 29th in Geneva city center hotels, as well as in the boutiques and watchmaking workshops of the participating brands. This operation will bring together a diverse group of brands with very different profiles, enabling retailers and media to discover a wealth of products. For most brands, retailers and media – given the cancellation of Baselworld and SIHH / Watches & Wonders in 2020 – this event will be the only one since 2019 and until 2021!

Geneva Watch Days 2020 August 26th to 29th
Geneva Watch Days 2020 August 26th to 29th

This initiative was launched by a pool of luxury brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk. They will be presenting numerous new models to retailers and the media who will be visiting Geneva. Many maisons have also expressed their interest in joining the event.

The operation is intended to be decentralised, agile, collegial, convivial and inexpensive in its organisation to make the event as efficient and attractive as possible. All the brands will be spread across easily accessible locations within defined area of downtown Geneva. A central reception desk will provide orientation and guidance for retailers and media to optimise in the smoothest possible way their appointments with the founding brands throughout the four-day event.

In the same spirit, an extremely user-friendly digital support platform – called– will enable retailers and media to register, book their appointments with the different brands and reserve their hotel rooms at prices negotiated by the Steering Committee with the support of State Councillor Pierre Maudet. Online from the end of May onwards, the site will indicate the different exhibition venues for each of the brands on the map of downtown Geneva.

The Geneva Watch Days programme also includes media and retailer dinners as well as a festive evening. All of this will be organised in strict compliance with the precautionary health measures defined by the Confederation and the Canton of Geneva, whose fight against COVID-19 has thus far proved exemplary in terms of efficiency, confirming Geneva’s stature as one of the world’s safest cities.

For more information please visit Geneva Watch Days Online.