Wild Customs. Hublot. Rock, guitars and watches – fused together by Laurent Picciotto. Their joint creation: the Classic Fusion Wild Customs. A watch that uses iconography to tell the story of rock'n'roll, and symbolises the revolution the independent guitar maker is about to unleash on the music world with the Gyrock – an innovative mechanism designed by Laurent Picciotto. In aged titanium or bronze, the Classic Fusion Wild Customs is the very embodiment of chutzpah and innovation. A love affair between watchmaking and music.

Hublot Classic Fusion Wild Customs
Hublot Classic Fusion Wild Customs

As the world's first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars – instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. The point of fusion of these two worlds is Laurent Picciotto, a passionate, adventurous collector and lover of fine watches and electric guitars. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.

Wild Cusoms Guitars Gyrock

Together, they have created the Classic Fusion Wild Customs, a watch that showcases the distinctive design and creative force that drives them. A wild, rock'n'roll spirit that inspires them to innovate ever further by designing brand new materials and revolutionary mechanisms. The Swiss watch brand has obtained several patents for its products: scratch-resistant Magic Gold, coloured ceramics and sapphire crystals and its Unico, Meca-10 and Tourbillon manufacture movements. Wild Customs will unveil the Gyrock, its patented mechanism designed to revolutionise the use of pickups on an electric guitar, in Nashville this July.

Hublot Classic Fusion Wild Customs Titanium Version
Hublot Classic Fusion Wild Customs Titanium Version

Rock'n'roll, Innovation And The Avant Garde

The body of its 45-mm case is cut from blackened bronze or aged titanium in tribute to the "relic" technique employed by luthiers. Engraved on the bezel, stylised skulls – a classic emblem of rock music – alternate with an Art Deco pattern that adorns the watch from case to dial. An homage to the avant-garde spirit and the industrialisation of the early twentieth century, inspired by the famous Empire State Building and its magnificent hall.

Hublot Classic Fusion Wild Customs Dial
Hublot Classic Fusion Wild Customs

Exuding the energy of rock music, the lightning seconds hand in surf green celebrates the pioneering spirit of the 1950s and 1960s – the golden age of the electric guitar – and its unrivalled creativity. The watch is driven by a self-winding mechanical movement. Featuring a strap in brown vintage leather or black leather stitched onto rubber, the Classic Fusion Wild Customs is available in a limited edition of 2x100 numbered pieces, accompanied by a plectrum in blackened bronze and aged titanium and an exclusive presentation case inspired by the two brands.

Hublot Classic Fusion Wild Customs Case Back
Hublot Classic Fusion Wild Customs

The Classic Fusion Wild Customs is available exclusively from the Hublot Boutique at 271 Rue Saint- Honoré, 75001 Paris until the end of July, and from other partner boutiques from August.

The New 2019 Hublot Classic Fusion Wild Customs

Hublot Classic Fusion Wild Customs

Technical specifications:


·      Titanium : 511.NX.1110.VR.PIC19

·      Bronze : 511.BZ.1110.VR.PIC19

·      Limited to 100 pieces each


·      Engraved and black brushed Titanium or Bronze

·      Diameter: 45mm

·      Thickness: 10.95mm

·      Water resistance: 5 ATM (50m)


·      Engraved and black brushed Titanium

·      Sapphire Crystal


·      Engraved and black brushed Titanium or Bronze

·      6 H-shaped Titanium Screws

Dial & Hands:

·      Engraved mat black

·      Polished Rhodium (Titanium) or 18K yellow Gold (Bronze) plated hands


·      HUB1100: Hublot

·      Self-winding movement

·      Frequency: 4Hz (28’800 A/h)

·      Power reserve: 42 Hours

·      No. of Components: 63

·      Jewels: 21

Strap & Buckle:

·      Brown or black vintage calf with brown or black stitching with black rubber

·      Black brushed stainless steel or Bronze and black-plated stainless steel deployant buckle clasp

The prices for the Hublot Classic Fusion Wild Customs are:

·      Titanium: 13’900 CHF/ 14’400 EUR/ 14’600 USD/ 12’100 GBP

·      Bronze: 15’900 CHF/ 16’500 EUR/ 16’700 USD/ 13’900 GBP

For more information visit Hublot Online.