IWC Schaffhausen “Time Well Shared”
As the world faces a health crisis, the global IWC family stands together for the launch of “Time Well Shared”. Through this initiative, IWC employees, brand ambassadors and partners will share their time, knowledge, experience and passion through digital channels. They aim to inspire people to make the most of their time and entertain and support them by keeping them connected and engaged.
The first Time Well Shared video is now live on IWC Schaffhausen’s social media channels.
In the opening video named “Driven To Perform”, German racing driver and IWC brand ambassador Maro Engel discusses highlights from his career including winning the Nürburgring 24 hour in 2016 and racing alongside David Coulthard in DTM. With the ability to manage time and stress a key attribute for any professional racer, Engel shares some tips on how he tries to deal with challenging moments.
The video can be viewed here: https://www.instagram.com/tv/B-e3bIgnhqj/
Each “Time Well Shared”video will be accompanied by a button to make voluntary donations to support Save the Children. With the funds, the organisation aims to strengthen its programmes that protect children and families in countries that are hit by the COVID-19 crisis.