IWC’s Hannes Pantli On His Arabian Adventures
For the latest “Time Well Shared” video to entertain and inform those at home during the current global health crisis, IWC’s former director Hannes Pantli delves into IWC’s history books. Taking a fascinating look at the brand’s response to the 1970s crisis, where up to 60,000 workers lost their jobs in the Swiss watchmaking industry, Pantli shares his personal story of success in opening up IWC’s Middle Eastern market.
Reminiscing about unusual sleeping arrangements, losing luggage, police escorts through the desert and designing special one-off collections, Pantli’s retelling of his royal adventures offers an enthralling insight into a vital period for IWC.
The video is now live on IWC’ Instagram TV: https://watches.iwc.com/HannesPantli
Every “Time Well Shared” video features a button where the audience can make voluntary donations to support Save the Children. Funds raised will be used to strengthen its programmes protecting children and families in countries that are hit by the COVID-19 crisis.