Sevenfriday latest release, the M1B/01 captures this essence in its truest form - a juxtaposition of cleverly contrasting materials inspired by the marks of industry, but with a definitive futuristic twist, creating a modern-day classic.

Sevenfriday SF-M1B/01
Sevenfriday SF-M1B/01

Featuring a statement-making denim strap, set against the cold but sophisticated, boldness of the steel face with sandblasted blue colour-way, the M1B/01 combines Sevenfriday’s industrial inspired design with the punch of 21st century independence.

Sevenfriday SF-M1B/01 Case Back
Sevenfriday SF-M1B/01

Perfect for the customer who wants to showcase something a little more interesting without having to brag. The M1B/01 timepiece is the thinking man’s product, a narrative for a discerning gentleman.

Sevenfriday SF-M1B/01 Watch Review
Sevenfriday SF-M1B/01

The Urban Explorer is NFC chipped in connection with the official Sevenfriday App which allows the verification and registration of the watch.

Sevenfriday SF-M1B/01
Sevenfriday SF-M1B/01

Sevenfriday SF-M1B/01

Technical specifications:



• 7-layered architectural interface

• 1st layer (bottom): Support plate meant to raise the whole dial over the hand-fitting stems

• 2nd and 3rd layers: Gun metal plate holding the chevron steel flooring tread, framed over by a vertically brushed rhodium plate

• 4th layer: Black matt plate with two brushed rhodium screws

• 6th layer: Vertically brushed rhodium plate with black relief printed SEVENFRIDAY logo

• 7th layer: Horizontally brushed rhodium rectangular plate at the centre, framing the running second time reading window. Horizontally brushed screw


• Hours: Large black disc on the left side window, turning clockwise. Pointer: Blue marker at 9H

• Minutes: Medium black disc on the left side window. Pointer: Blue marker close to the centre large screw

• Seconds: Blue spinning line turning clockwise, moving along the rectangular window at the centre (from 0 to 60)


• 3 pieces construction

• Polished stainless steel (316L) case; polished bezel with a grooved line refilled with black solid coating. Polished caseback

• Animation ring in stainless steel with sandblasted dark blue PVD treatment

• Polished and sandblasted stainless steel (316L) crown

• Hardened K1 mineral glass, one-layer anti-reflective coating

• Size: 47,6mm (W) x 47mm (H)

• Water Resistance: 3ATM - splash/rain resistant. No diving


• Automatic movement: Customized Miyota 8215

• Frequency: 21’600 beats per hour

• Tolerance: approx. +/-20 sec per day


• Blue padded genuine denim. Black calf-skin leather stitched over holes

• Beige genuine leather lining with specific industrial pattern (same as dial)

• Tapered from 28mm (case side) to 24mm (buckle side)


• Polished stainless steel (316L)


• Chip on caseback below round cover

• Chip in connection with official SEVENFRIDAY APP allows verification & registration of watch

The price for the Sevenfriday SF-M1B/01 is CHF/USD 1,250.- excluding VAT

For more information visit Sevenfriday Online.