Tom Brady worked closely with TAG Heuer to design the special edition Heuer 01 in shades of blue, red and silver to pay homage to the jersey colors of the New England Patriots. The distinctive color scheme is particularly evident in the blue dial and blue leather straps, both accented with red detailing. Brady selected the twelve o’clock hour marker for the location of his jersey number to highlight his personal trademark and to amplify the details on the dial.

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Each timepiece has ‘Tom Brady Special Edition’ on the case back and notes the limited edition number, along with the TAG Heuer logo and Tom Brady’s signature. Behind the lettering and autograph, the innovative Heuer 01 movement is still semi-visible.

Only 466 pieces were produced in honor of the New England Patriot’s historic win over the Atlanta Falcons in Super Bowl LI, when Tom Brady led the team to victory in overtime. Brady finished 43 of 62 passes for 466 yards overall, shattering several Super Bowl records. The special edition piece will retail on TAGHeuer.com for $5,600.

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TAG Heuer released the special edition timepiece for a limited pre-sale on September 12, 2017 and offered an once-in-a-lifetime experience to the first five customers. Each winner and a guest were treated to a trip to Boston to watch the New England Patriots vs. Houston Texans game at Gillette Stadium on September 24, 2017 and the chance to meet Tom Brady.

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Heuer 01 Special Edition Watch

Technical Details:

Reference:   CAR201R.FT6120

Movement:   TAG Heuer Calibre Heuer 01, Swiss made

           Automatic calibre, rapid date correction

           Diameter: 29.3 mm (13''') — 39 rubies

           Balance frequency: 28,800 vibrations per hour (4Hz)

           Power reserve of the movement: 50 hours; with chronograph operating: 40 hours.

Case:    43 mm diameter

           Steel brushed case

           Ceramic black alternate finishing tachymeter fixed bezel;

           Domed, beveled sapphire crystal with double anti-reflective treatment

           Polished black rubber, steel standard crown at 3 o'clock

           Alternate finishing steel round push button at 2 o'clock

           Alternate finishing steel round push button at 4 o'clock

           Alternate finishing steel screw-down sapphire case back with "TOM BRADY SPECIAL EDITION BRADY 12" & signature special stamping, limited numbered XXX/466

           Steel alternate finishing lugs

           Water resistance: 100 meters

Dial:   Blue opalin dial

           Blue flange with 60 second / minute scale

           3 counters:

             -12 o’clock: rhodium plated, blue opalin minute chronograph counter with "12" special stamping; rhodium plated, red polished hand

             -6 o’clock: rhodium plated, blue opalin hour chronograph counter; rhodium plated, red polished hand

             -9 o'clock : blue opalin permanent second indicator ; rhodium plated polished hand

           Rhodium plated alternate finishing applied indexes with white superluminova

           Rhodium plated alternate finishing hour and minute hands with white superluminova

           Rhodium plated, red polished central hand • rhodium plated polished TAG HEUER applied logo

           3 o'clock applied date

           CARRERA HEUER 01 CHRONOGRAPH AUTOMATIC printed

Strap: Blue calf skin rubber / leather strap

           Alternate finishing steel folding clasp with double safety push-buttons;

           TAG Heuer shield

For more visit Tag Heuer Online.