The brand new model unveiled at Baselworld by the Swiss watchmaker is the iconic Monaco with a solid carbon case, an elegant full black dial and aqua blue chronograph counters. This interpretation is brand-new, exclusive and unique.  The most iconic timepiece in the TAG Heuer collection has been completely reinvented, thanks to a collaboration with Bamford Watch Department.

George Bamford and Jean Claude Biver TAG Heuer Monaco Bamford
 George Bamford and Jean Claude Biver 


CEO of BWD, George Bamford needs no introduction. He pioneered the customisation of luxury watches by modernising and personalising timepieces which were already very exclusive, giving them a recognisable identity with his own ultra-modern, futuristic style. 

This is not the first collaboration between TAG Heuer and Bamford Watch Department. Back in 2017, customers and fans of the Swiss brand were offered the opportunity to customise their favourite model. Following this success, TAG Heuer invited George Bamford to help designing this new series of the Monaco, which exclusively carries the Bamford name.  

TAG Heuer Monaco Bamford
TAG Heuer Monaco Bamford


Now, George Bamford has left his mark on the legendary TAG Heuer Monaco. As one would expect, this new version still features the hallmarks of this model: the square 39-mm case and the crown positioned on the left. But now it also boasts a case made from incredibly lightweight and highly resistant carbon – the ideal material for watchmakers. Bamford's signature style is evident in the chronograph counters highlighted with luminous marks on the indices and the date window, which are a magnificent aqua blue – Bamford Watch Department's favourite shade of blue – a detail which gives the timepiece a resolutely modern look which is right on-trend. 

TAG Heuer Monaco Bamford Dial
TAG Heuer Monaco Bamford

The dial and the case-back are engraved with "Monaco Bamford" as a reminder of the partners in this collaboration. The whole piece is set off perfectly with an exquisite black alligator leather strap. 

The result is an ultra-modern visual identity, a contemporary classic. This timepiece has been made possible thanks to TAG Heuer's industrial capabilities: the brand created a special mould for this carbon case to perfectly match the dimensions of the TAG Heuer Monaco and meet the technical constraints of this specific material. 

TAG Heuer Monaco Bamford Watch Review
TAG Heuer Monaco Bamford


The fruit of this partnership, the TAG Heuer Monaco Bamford is the perfect combination of the avant-garde watchmaking and technical expertise of TAG Heuer and the modern flair of Bamford Watch Department. It is symbolic of the brand's investments in maintaining its forward-looking spirit, culture and philosophy, at the forefront of Swiss Avant Garde.

The New TAG Heuer Monaco Bamford
TAG Heuer Monaco Bamford


TAG Heuer Monaco Bamford

Technical details:


References: CAW2190.FC6437


Movement: Calibre 11 Automatic


Case: 39 mm carbon case; Bevelled, domed sapphire crystal; Polished black PVD steel crown at 09H with Aqua Blue Heuer logo; Black PVD steel push buttons at 02H and 04H; Black PVD steel screwed sapphire case back with special engraving “Monaco Bamford”, limited numbered


Dial: Black opalin; Black flange with 60 seconds scale; 2 counters in lacquered luminescent Aqua Blue: - Permanent second indicator at 03H; - Minute chronograph at 09H

Black gold plated facetted polished applied indexes with blue Super Luminova; Aqua Blue and Black gold plated facetted polished hands with blue Super Luminova; Aqua Blue lacquered central hand; Aqua Blue Heuer printed logo; Aqua Blue 06H angled date; MONACO AUTOMATIC CHRONOGRAPH BAMFORD printed                  


Water-resistance: 100 metres


Strap: Black alligator leather and rubber  

Baselworld 2018 TAG Heuer Monaco Bamford
TAG Heuer Monaco Bamford


The price for the TAG Heuer Monaco Bamford is $8,100 and will be available at the end of August for purchase in TAG Heuer boutiques and online stores in available countries.

For more information visit Tag Heuer Online.