TAG Heuer Connected Modular 45 was designed, developed and assembled in Switzerland.

On 14 March 2017 in Brunnen (Switzerland) & San Francisco (California, USA),TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google.

TAG Heuer Connected Modular 45

The  watch has an original concept which is brand new in the field of connected watches:the connected module is interchangeable with an Haute Horlogerie mechanical module - 3 hands or Chronograph Tourbillon COSC certified - offering a vast choice of materials, colors and combinations.

The concept of modularity also applies to the lugs, strap, buckle.

TAG Heuer Connected Modular 45

For Connected Modular 45, Tag Heuer made a collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most. Only high-quality materials have been used, such as titanium, ceramic, rose gold.

The watch is powered by an Intel® Atom™ processor Z34XX series and operates on Android WearTM 2.0. Power meets technology, like in a modern GT car.

The motherboard is produced in Switzerland. The final assembly step and testing are completed in TAG Heuer’s own workshop in La Chaux-de-Fonds.

Featuring 4 GB of storage memory and a latest-generation lithium battery providing more than a full day of power, the TAG Heuer Connected is fitted with a small water-resistant microphone enabling the wearer to communicate with it using Google Assistant, as well as a sapphire crystal touchscreen, to be used alongside the command crown at 3 o'clock.

Just like the brand's famous mechanical chronographs, the Connected Modular 45 has been designed, developed, and assembled in the same spirit.

Above all, the connected watch is a Carrera Model. Measuring 45 mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case - its central module - are interchangeable elements.

TAG Heuer Connected Modular 45 chronograph

Made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from the 56 different versions available from its launch (a selection of 11 standard models are systematically offered in store + 45 others on request), the entire exterior of the watch can be customized.

This customization will enable a multitude of combinations in terms of materials and colors. For the choice of strap alone, there are no fewer than 18 references available, made from rubber, natural leather or anthracite grey leather, titanium or ceramic.

You can complete your connected module by purchasing a Swiss mechanical movement module such as a 3 hands calibre 5, or the most prestigious of Grande Complication timepieces, the ultimate expression of the watchmaker's art – the tourbillon. But not just any tourbillon. The manufacture chronograph Tourbillon Heuer 02-T, with a titanium and carbon case, COSC certified. TAG Heuer is today the only manufacture in the world able to reach this level of production.

In this way, you can very easily change the heart of your watch – the module – from a connected watch to a mechanical watch, and back again, to suit the occasion and your mood.

The TAG Heuer Connected Modular 45 simplifies your life, thanks to our engineering collaboration with Intel. Incredibly practical, the built-in GPS enables you to track your journeys and sporting performance, with no need for your phone: all the information you need is right there on your wrist.

All this technology can also be taken with you into water, thanks to its 50m water resistance. The watch also makes your day-to-day life easier, saving you time, as you can make contactless payments using its NFC chip and the Android PayTM app- means you can use your watch to pay directly at enabled points of sale.

TAG Heuer Connected Modular 45  gps

Finally, screen uses OLED technology which offers incredible resolution and amazing colors, providing high contrast to stunning effect on the highly sophisticated watch dials – you won't believe your eyes.

The brand has developed 30 watch dials, all retaining TAG Heuer's identity, some of which are inspired by historical pieces such as the famous panda dial, drawing on the brand's great heritage.

Colored white, black, light grey, anthracite grey, chocolate brown, navy blue or gold, with sunray finish, skeleton dial, 3 hands, GMT, a chronograph with 1, 2, or 3 counters, plus a date and day window, these dials are interchangeable with a single swipe of the finger.

The TAG Heuer Studio dial configurator also offers customers the chance to create their own dial, just like a watchmaker. In the blink of an eye, you can choose your standard dial with its functions, and customize all the colors, the look of the metals on the indices and hands, the details in SuperLuminova™ and the lacquered tips for the finishing touches.

The TAG Heuer Connected Modular 45 is on sale from 1690 CHF, 1650 USD (ex.VAT), 1600 Euros, 1400 GBP.

A Deluxe box set including a connected watch (in grade 5 titanium, with titanium lugs and brown natural leather strap), complete with the prestigious COSC-certified chronograph Heuer-02T tourbillon mechanical module, plus an additional black rubber strap is available for a total price of 17,900 CHF/16,650 Euros/17,000 USD (ex.VAT).

For more visit Tag Heuer Online.