At the occasion of the 2017 Geneva International Motor Show, Zenith and Land Rover are celebrating their creative relationship by presenting a new Chronomaster El Primero Range Rover Velar Special Edition.

The timepiece features a new elegant brushed grey dial with copper-toned details, and a new black rubber strap coated with black-toned perforated calfskin, inspired by ideas from both brands’ product design and engineering departments. A watch to embrace the heritage and strong credentials of two legends.

In 1969, Zenith unveiled its fabled El Primero chronograph. That same year, British car manufacturer Land Rover introduced the prototype of the very first luxury off-road vehicle: the iconic Range Rover, which hit the markets in 1970. Fired by the same pioneering spirit and the same ability to explore new horizons, these two original creations achieved legendary status.

Jean-Claude Biver and Gerry McGovern

In 2017, Zenith and Land Rover are continuing to celebrate the creative relationship. Featuring a ceramised aluminum case of 42 mm and beating at 36,000 vibrations per hour, the new Chronomaster El Primero Range Rover Velar Special Edition introduces an appealing brushed grey dial with copper-toned details. Whether on the wrist of an intrepid explorer or an elegant gentleman, it also exudes an inimitably chic aura, enhanced by a new black rubber strap coated with black-toned perforated calfskin. This leather is the same high quality hide used on Range Rovers and is secured by a triple folding clasp in DLC-treated titanium.

the new Chronomaster El Primero Range Rover Velar Special Edition

The timepiece with ceramised aluminium case and special oscillating weight adorned with zenith & range rover logos features a El Primero 400B, Automatic movement of calibre 13¼``` (Diameter: 30 mm). The new Chronomaster El Primero Range Rover Velar Special Edition has 326 components and 31 jewels and ensures a power-reserve of min. 50 hours.

Zenith El Primero chronograph movement caseback

The functions of Chronomaster El Primero Range Rover Velar Special Edition are the hours and minutes placed in the centre and small seconds at 9 o’clock. The new release has a central chronograph hand, 30-minute counter at 3 o’clock, date indication at 6 o’clock and tachymeter scale on the dial.

The timepiece has a domed sapphire crystal with anti-reflective treatment on both sides while the case-back is transparent sapphire crystal. The timepiece is water-resistant up to 10 ATM. The hour-markers are copper colour-plated, faceted and coated with SuperLuminova SLN C1 while the hands are copper colour-plated, faceted and coated with SuperLuminova SLN C1.

The new Chronomaster El Primero Range Rover Velar Special Edition celebrates the strength and significance of a partnership that is fully geared up to go the distance.